— Friday, November 9
— Detective Marketing, with Stefan Engeseth

“Detective Marketing”…? Stefan Engeseth describes it like this: “to find what’s hidden in the blind spot and to see what your competitors don’t see”. Creative and unusual marketing. Understanding customer requirements differently. Detective Marketing is a concept Stefan created that focuses on “detecting” hidden possibilities and unrealised potentials in companies. It’s built around a structured methodology but Stefan will bring it to life with several examples, both surprising, amusing and unusual. Stefan comes to Paris specifically to speak at the L@C.

Stefan Engeseth is author, consultant and speaker. He is founder and CEO of Detective Marketing Consulting. Stefan’s ideas range from innovative and future-oriented to bordering on the far-fetched. Yet, they all build on the universal truth that without innovation and visions, companies will not grow in today’s highly competitive business world. “The question is, how far are you prepared to go?” Over the years, Stefan Engeseth has worked as a consultant with many international companies and Fortune 500 corporations. He has been described as on of the world’s leading experts and speakers in his field.

Stefan has written two books: “Detective Marketing: Creative Common Sense in Business” and “ONE: A Consumer Revolution for Business”. He is currently working on his third book.

More info:
Blog: http://www.detectivemarketing.com/
Jack Nicholson on advertising (for fun): http://www.detectivemarketing.com/jack-nicholson-vs-advertising/
Books: http://www.detectivemarketing.com/books/

– Friday, November 9
– Lunch starts at 12.15-12.30 and ends at 14.00
– We limit participation to ~20 seats.
– Inscription: By email only and I will confirm.
– Pre-registration required

— Tuesday September 18
— Virtualization with Carlos Escapa, VMWare

Once in a while computing becomes interesting again. A new technology comes to maturity and turns everything up side down. This is what is happening right now with “virtualization”. A big battle is going on between Microsoft, IBM, HP, Citrix, VMWare and others. Come, to understand what is virtualization, why it is radically changing the way IS operates and how it is impacting new services and users … and wait until September 18th to buy a new PC!

Carlos Escapa is VMWare’s Regional Director in Southern Europe since November 2006. Prior to his current assignment, Carlos was with Sterling Software and Computer Associates as Business Development Director in Japan, Sales Director in France and Vice-President of channels in Europe.

A native of Valladolid, Spain, Carlos has a Bachelor’s Degree from Illinois State University and a Master’s Degree from Virginia Tech, both in Computer Science. He is based in Barcelona.

– Tuesday September 18
– Lunch starts at 12.15-12.30 and ends at 14.00
– We limit participation to ~20 seats.
– Inscription: By email only and I will confirm.
– Pre-registration required

Interested in “new age” marketing – creative marketing? One who not only preaches but also “does” is Stefan Engseth who is using his book in various creative ways to sell his services in marketing consultancy.

You can download his first book in full, called “Detective Marketing” here:
http://blog.detectivemarketing.com/2007/06/free-download-book-fasten-seatbelts.html

And read more on his ideas here:
http://blog.detectivemarketing.com/

(And keep your eyes open for future L@C events – since Stefan may be coming to speak at a future event.)
–

Here is the documentation from
“How can enterprises catch up with consumers on Web 2.0” with Louis Naugès.

Enterprise 2.0 presentation (download zip file)

The file is only available to L@C participants. To open it you will need the password that has been sent to you in an email. (Or contact me.)