Previous event, April 2006
Erik Larsson, Vice President of Marketing at Netcentrex, talks about the concept of the “Long Tail” and gives us the short tale of how new technology will shift away from a focus on a small number of mainstream “hits” at the head of the demand curve (80/20) rule and towards a huge number of niches in the tail of the curve.
Download the podcast (37MB, 1h18).
“The Long Tail”, first coined by Chris Anderson in Wired Magazine in October 2004: