The Long Tail

Previous event, April 2006

medium_Erik_Larsson_200px_1_.jpgErik Larsson, Vice President of Marketing at Netcentrex, talks about the concept of the “Long Tail” and gives us the short tale of how new technology will shift away from a focus on a small number of mainstream “hits” at the head of the demand curve (80/20) rule and towards a huge number of niches in the tail of the curve.

Download the podcast (37MB, 1h18).

“The Long Tail”, first coined by Chris Anderson in Wired Magazine in October 2004:

Wikipedia entry

Original Wired article

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