L@C TV: Giffor Morley-Fletcher on Making your web site business effective in a world with broadband & SEO

Here’s the video from the latest Lunch at the Circle event, with Gifford Morley-Fletcher, strategy director at Skive.

– Gifford mentions the BP Rally Game in his introduction and you find it here.

– Some other examples can be found here.

– If you want to listen to Gifford’s full presentation you can download the full audio mp3 podcast here.

– If you want to see some photos from the event you can take a look at Emmanuel Vivier’s photo album here.

Here’s a sample:

Lunch time at L@C

Lunch time at L@C

(Thank you Emmanuel Vivier, www.culture-buzz.com)

Some more background:

Strategies for success in promoting your business on the internet in the next 18 months

with Gifford Morley-Fletcher, Strategy Director, Skive

Gifford Morley-Fletcher

Gifford Morley-Fletcher

Gifford will approach this subject from two angles: the fabled “SEO” and the power of broadband. SEO is one of the buzz words that basically just means “how do you get your site noticed by search engines and thus by customers”. It is critical for any web site to take into account how search engines rank web sites. It can, literally, be a matter of life and death for a business web site if you are on the first page or the tenth for search engine results. And it is not just a question of “build it and they will come”. You have to know how to attract search engines, and customers. The second aspect is that the increasing uptake of broadband has changed the way to build web sites and make people notice them – today you can offer “rich media”, video, animations, sound etc, in a way that was not possible just a few years ago.

And if you don’t believe that it’s important how you manage your web presence and think about how to appear from a search engine perspective, consider this: What do you think you will find if you do a Google search on “miserable failure”? You’ll be surprised. (http://news.bbc.co.uk/2/hi/americas/3298443.stm)

Gifford Morley-Fletcher has worked in New Media since 1994, making him a bit of a ‘web dinosaur’. He is currently based in London as Strategy Director at Skive, an award-winning digital strategy and design agency based in London, responsible for developing interactive web sites, games and promotions for brands such as Reebok, Playstation, McDonalds and Gillette. During his career, he has worked in all areas of web development and online marketing, most recently spending 4 years in Paris where he was a founder of LSF Interactive, specialists in SEO, Paid Search and online lead generation.

More info on the digital strategy, design and production company as well as rich media agency Skive here.

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